Seed Co group website design & development
Project: Seed Co group website design & development
Client: Seed Co group website design & development
Project Overview
Seed Co Group is a Pan‑African seed company with over 85 years of experience in the production and supply of certified high yielding seed varieties, tailored to the diverse ecological zones of Africa. In effort to enhance its reach and streamline the customer experience, Seed Co engaged Quatrohaus to design and develop a unified digital platform covering both the corporate website and dedicated online shops for Zimbabwe, Zambia, Malawi, Nigeria and Botswana. The objective was to present both the Group’s corporate profile and its localized country sites and e‑commerce platforms in a consistent, professional, user centric way.
Our Approach
To meet Seed Co’s ambitious digital and multi market objectives, the team took a structured, scalable and regionally aware development approach:
Discovery & Planning
- Engaged with Seed Co’s senior team and country operations in each market to understand local user behaviour, catalogue variations, payment/shipping setups and brand expectations.
- Mapped out the websites and country specific online shops, defining communication goals, target audiences and user journeys.
- Established a scalable architecture capable of supporting expansion into other African markets over time.
Design & User Experience
- Developed a clean, modern visual style reflecting Seed Co’s professionalism, agricultural innovation and commitment to Africa’s farming economy.
- On the corporate site: emphasized brand story, R&D, regional footprint and sustainability commitments.
- On the online shops: optimized user journeys for browsing seed varieties, checking suitability by region/ecology, selecting quantities, placing orders and handling delivery/payment options, all tailored per country’s context.
- Ensured consistent brand identity across the corporate and shop sites, with localization (language, currency, shipping/payment methods) for each country.
Content Development
- Developed structured content to convey Seed Co’s credentials 85 years of experience, seed breeding expertise, African grown for African conditions.
- Created product centric pages for the seed variety catalogue (maize, wheat, soya, sugar bean, groundnuts, sorghum, cowpeas, rice) highlighting benefits, regional suitability, agronomic support.
- For each country shop: produced localized landing pages, support materials (grower guides, agronomy tips), FAQ sections and bespoke customer support content.
Technical Implementation
- Built the corporate and online shop platforms on a responsive, secure CMS and e‑commerce framework optimized for mobile (important in African markets), fast load times and SEO.
- Developed country specific e‑commerce capabilities: product catalogue management, local currency/pricing, payment gateway integration (per country), shipping/delivery workflows, user accounts, order tracking.
- Incorporated analytics to track user behaviour across markets, product interest and regional performance.
- Ensured scalability so that new country shops could be added under the same architecture.
Support
- We are providing ongoing maintenance and support for all digital channels: content updates (new seed varieties, promotions, agronomy content), technical patches (security, performance) and incremental feature enhancements.
- Provided training to in country teams so that local teams could manage product updates and content in their region.
The Result
The project delivered a comprehensive digital ecosystem for Seed Co Group:
- A polished corporate website that clearly communicates Seed Co’s brand story, regional footprint and product leadership.
- Five locally adapted online shops (Zimbabwe, Zambia, Malawi, Nigeria, Botswana) each optimized for their market yet tied into the unified brand platform.
- Improved user experience for farmers and agro buyers: easier product discovery, ordering, localisation of payment/shipping options and agronomy support.
- Stronger brand credibility across Africa, supporting both corporate marketing and e‑commerce growth.
- A scalable platform enabling Seed Co to rapidly expand into further markets.
With this digital platform in place, Seed Co is now better positioned to serve its farmers and retail partners across multiple African markets, combining global scale professionalism with local market agility.
- Date: May, 2025
- Services: Website Development, Online Shop, USSD & Inventory System Integration, Hosting & Maintenance
- Project URL: https://seedcogroup.com/
